CLIENT
VMS
MY ROLE
UX & Multidisciplinary designer
SUMMARY
VMS, a startup in the acoustic engineering and consulting space approached me to craft their brand identity, website, digital product design and consult on early-stage product development.
PROJECT GOALS
Conduct lean research to develop an understanding of the construction industry
Unpack how customers use and interact with the service
Explore ways to improve business operations
Deliver a minimum viable product, service or solution to address the problem space
Assess competitors
THE APPROACH
A human-centred design methodology was used to gain insight into the construction and acoustic engineering space from the lens of customers, stakeholders and business owners across digital touchpoints.
THE PROCESS
The Process of Design Squiggle by Damien Newman, thedesignsquiggle.com
Assumptions
Discover
Define
Develop
Deliver
Assumption mapping
Research plan
Discussion guide
User interviews
Competitor analysis
Affinity mapping
Themes & insight development
User & task flows
Initial sketches
Lofi wireframes
Prototyping
Usability testing
User feedback
Iterations
Hifi wireframes
Visual design and brand guide
WEBSITE
THE APPROACH
To understand the wants, needs and motivations of those who use acoustic engineering services, various participants and stakeholders were interviewed, with careful consideration to context, and when they would engage professional services.
FINDINGS
Initial observations revealed that competitor websites were targeted to the 'in office, at desk' project manager.
After some user research, it was found that construction workers and on-site staff were often reactionary when needing acoustic management on-site, and thus quick action was required.
The solution, a mobile-first approach, directly targeting the 'onsite' project manager, offering clear messaging, service description and call to action.
CLIENT DASHBOARD
THE APPROACH
After operating for one year, the VMS team decided to review their product and service delivery, looking for opportunities for change and innovation.
From this review, remote live monitoring equipment with client login was birthed.
I was tasked to provide top-level wireframes of how this new service would function.
© 2022 Brendan Simmonds. All rights reserved.
